Improve a lot of the README contents.

 * Reworked the initial paragraph.

 * Added an FAQ section.

 * Added explanation about links between nextpnr and other projects.

 * Added SymbioticEDA's relationship to the project.

The README is now explicitly create about the fact that **next** refers
to being after Arachne-PNR by repeating the fact multiple times.

1 files changed, 150 insertions, 16 deletions

diff --git a/README.md b/README.md
index 2fe9ab59..b0b56225 100644
--- a/README.md
+++ b/README.md
@@ -1,18 +1,29 @@
 nextpnr -- a portable FPGA place and route tool
 ===============================================
 
-nextpnr is an FPGA place and route tool with emphasis on supporting
-timing-driven place and route for a wide range of real-world FPGA devices.
-It currently supports Lattice iCE40 devices and Lattice ECP5 devices,
-as well as a "generic" back-end for user-defined architectures.
-(ECP5 and "generic" support are still experimental.)
-
-Currently nextpnr is beta software at best. But we aim at replacing
-arachne-pnr as official place-and-route tool for the icestorm flow soon.
-
-Here is a screenshot of nextpnr for iCE40. Build instructions and getting
-started notes can be found below.
-
+nextpnr aims to be a vendor neutral, timing driven, FOSS FPGA place and route
+tool.
+
+nextpnr was [started by SymbioticEDA](https://www.symbioticeda.com/) as an
+experimental replacement for the existing Arachne-PNR base toolchain (hence the
+name *next*pnr). Focusing on supporting timing driven place and route for
+multiple FPGA architectures from the ground up, the experiment has proven
+successful and we believe nextpnr is on its way to being a suitable
+replacement for all users of Arachne-PNR.
+
+Currently nextpnr supports;
+ * Lattice iCE40 devices supported by [Project IceStorm](http://www.clifford.at/icestorm/),
+ * *(experimental)* Lattice ECP5 devices supported by [Project Trellis](https://github.com/SymbiFlow/prjtrellis),
+ * *(experimental)* a "generic" back-end for user-defined architectures
+
+We hope to see Xilinx 7 Series thanks to
+[Project X-Ray](https://github.com/SymbiFlow/prjxray) and even more vendor's
+FPGAs supported in the future. We would love your help in developing this
+awesome new project.
+
+Here is a screenshot of nextpnr for iCE40. Build instructions and
+[getting started notes](#getting-started) and an [FAQ](#FAQ) can be found
+below.
 
 <img src="https://i.imgur.com/0spmlBa.png" width="640"/>
 
@@ -139,6 +150,133 @@ Testing
   - `-DSANITIZE_UNDEFINED=ON`
 - Running valgrind example `valgrind --leak-check=yes --tool=memcheck ./nextpnr-ice40 --json ice40/blinky.json`
 
+
+FAQ
+---
+
+### Which tool chain should I use and why?
+
+ * If you wish to do new **research** into FPGA architectures, place and route
+   algorithms or other similar topics, we suggest you look at using
+   [Verilog to Routing](https://verilogtorouting.org).
+
+ * If you are developing FPGA code in **Verilog** for a **Lattice iCE40** and
+   need an open source toolchain, we suggest you use nextpnr.
+
+ * If you are developing FPGA code in **Verilog** for a **Lattice iCE40** with
+   the **existing Arachne-PNR toolchain**, we suggest you start thinking about
+   migrating to nextpnr.
+
+ * If you are developing Verilog FPGA code targeted at the Lattice ECP5 and
+   need an open source toolchain, you may consider the **extremely
+   experimental** ECP5 support in nextpnr.
+
+ * If you are developing FPGA code in **VHDL** you will need to use either a
+   version of [Yosys with Verific support]() or the vendor provided tools due
+   to the lack of open source VHDL support in Yosys.
+
+### Why didn't you just improve [Arachne-PNR](https://github.com/cseed/arachne-pnr)?
+
+[Arachne-PNR](https://github.com/cseed/arachne-pnr) was originally developed as
+part of [Project IceStorm](http://www.clifford.at/icestorm/) to demonstrate it
+was possible to create an open source place and route tool for the iCE40 FPGAs
+that actually produced valid bitstreams.
+
+For it's original purpose it has served the community extremely well. However,
+it was never designed to support multiple different FPGA devices, nor more
+complicated timing driven routing used by most commercial place and route
+tools.
+
+It felt like extending Arachne-PNR was not going to be the best path forward, so
+[SymbioticEDA](https://www.symbioticeda.com/) decided to invest in an
+experiment around creating a replacement. nextpnr is the result of that
+experiment and we believe well on it's way to being a direct replacement for
+Arachne-PNR (and hence why it is called *next*pnr).
+
+### Arachne-PNR does X better!
+
+If you have a use case which prevents you from switching to nextpnr from
+Arachne, we want to hear about it! Please create an issue following the
+[Arachne-PNR regression template]() and we will do our best to solve the problem!
+
+We want nextpnr to be a suitable replacement for anyone who is currently a user
+of Arachne.
+
+### Why are you not just contributing to [Verilog to Routing](https://verilogtorouting.org)?
+
+We believe that [Verilog to Routing](https://verilogtorouting.org) is a great
+tool and many of the nextpnr developers have made (and continue to make)
+contributions to the project.
+
+VtR is an extremely flexible tool but focuses on research around FPGA
+architecture and algorithm development. If your goal is research, then we very
+much encourage you to look into VtR further!
+
+nextpnr takes a different approach by focusing on users developing FPGA code
+for current FPGAs.
+
+We also believe that support for real architectures will enable interesting new
+research. nextpnr (like all place and route systems). depends heavily on
+research groups like the VtR developers to investigate and push forward FPGA
+algorithms in new and exciting ways.
+
+#### What is VPR?
+
+VPR is the "place and route" tool from Verilog To Routing. It has a similar
+role in an FPGA development flow as nextpnr.
+
+### What about [SymbiFlow](http://symbiflow.github.io)?
+
+We expect that as nextpnr matures, it will become a key part of the
+[SymbiFlow](http://github.com/SymbiFlow). For now, while still in a more
+experimental state SymbioticEDA will continue to host the project.
+
+For the moment SymbiFlow is continuing to concentrate on extending Verilog to
+Routing tool to work with real world architectures.
+
+### Who is working on this project?
+
+nextpnr was
+[started as an experiment by SymbioticEDA](https://www.symbioticeda.com/) but
+hopes to grow beyond being both just an experiment and developed by a single
+company. Like Linux grew from Linus Torvalds experiment in creating his own
+operating system to something contributed too by many different companies, are
+hope is the same will happen here.
+
+The project has already accepted a number of contributions from people not
+employed by SymbioticEDA and now with the public release encourages the
+community to contribute too.
+
+
+### What is [Project Trellis](https://github.com/SymbiFlow/prjtrellis)?
+
+[Project Trellis](https://github.com/SymbiFlow/prjtrellis) is the effort to
+document the bitstream format for the Lattice ECP5 series of FPGAs. It also
+includes tooling around bitstream creation.
+
+Project Trellis is used by nextpnr to enable support for creation of bitstreams
+for these parts.
+
+### What is [Project X-Ray](https://github.com/SymbiFlow/prjxray)?
+
+[Project X-Ray](https://github.com/SymbiFlow/prjxray) is the effort to document
+the bitstream format for the Xilinx Series 7 series of FPGAs. It also includes
+tooling around bitstream generation for these parts.
+
+While nextpnr currently does **not** support these Xilinx parts, we expect it
+will soon by using Project X Ray in a similar manner to Project Trellis.
+
+### What is [Project IceStorm](http://www.clifford.at/icestorm/)?
+
+[Project IceStorm](http://www.clifford.at/icestorm/) was both a project to
+document the bitstream for the Lattice iCE40 series of parts **and** a full
+flow including Yosys and Arachne-PNR for converting Verilog into a bitstream for
+these parts.
+
+As the open source community now has support for multiple different FPGA parts,
+in the nextpnr documentation we generally use Project IceStorm to mean the
+tools that fulfil the same role as Project Trellis or Project X-Ray.
+
 Links and references
 --------------------
 
@@ -163,7 +301,3 @@ Links and references
 - [Gaffe](https://github.com/kc8apf/gaffe)
 - [KinglerPAR](https://github.com/rqou/KinglerPAR)
 
-> SymbiFlow is working with the Verilog to Routing tool to extend the current
-research tool to support real architectures. VtR is strongly focused on
-architecture research but having support for real architectures might enable
-research nextpnr zu providing documentation and explanation.