--- a/cmd/bootmenu.c
+++ b/cmd/bootmenu.c
@@ -39,6 +39,7 @@ struct bootmenu_data {
 	int active;			/* active menu entry */
 	int count;			/* total count of menu entries */
 	struct bootmenu_entry *first;	/* first menu entry */
+	char *mtitle;			/* custom menu title */
 	bool last_choiced;
 };
 
@@ -471,7 +472,12 @@ static void menu_display_statusline(stru
 	printf(ANSI_CURSOR_POSITION, 1, 1);
 	puts(ANSI_CLEAR_LINE);
 	printf(ANSI_CURSOR_POSITION, 2, 1);
-	puts("  *** U-Boot Boot Menu ***");
+
+	if (menu->mtitle)
+		puts(menu->mtitle);
+	else
+		puts("  *** U-Boot Boot Menu ***");
+
 	puts(ANSI_CLEAR_LINE_TO_END);
 	printf(ANSI_CURSOR_POSITION, 3, 1);
 	puts(ANSI_CLEAR_LINE);
@@ -525,6 +531,7 @@ static void bootmenu_show(int delay)
 		return;
 	}
 
+	bootmenu->mtitle = env_get("bootmenu_title");
 	for (iter = bootmenu->first; iter; iter = iter->next) {
 		if (!menu_item_add(menu, iter->key, iter))
 			goto cleanup;